Steeze × Orangetheory Studios
Built to Fill Your Studio.
We've been working with Orangetheory studios since December 2025 — three different locations — and we've learned the art of bringing in foot traffic, boosting social, and running collaborations and individual events that people actually show up for.
What We've Learned With Orangetheory
Since December 2025 we've worked hands-on with three Orangetheory studios. In that time we've increased lead traffic from 2025 into 2026 — including in the months that historically dip — and used organic content to keep each studio relevant in its own market.
Our goal was never to simply add more traffic on social media. The goal is more foot traffic, quarter by quarter, through impeccable content and marketing that is unique to each studio.
The Goal Is Foot Traffic
Your studio is getting content and campaigns from every direction. We help you build the internal strategy that ties it all together and points it at one number: people walking through your doors.
Brand Central
Day-to-day national campaigns pushed to your studio
Corporate
Orangetheory's global brand and promotional pushes
Partner Marketing
Third-party ad company campaigns and media buys
One Internal Strategy
Fill the studio for the next six months
Executed on the platforms you believe can fill the studio for you — not the ones someone else picked for you.
+5%
Foot traffic increase, 2025 → 2026 (reported)
3
Studios worked with since Dec 2025
3
Brand-new evergreen videos included
The Pain Points We've Seen In The Market
These are the patterns showing up across every Orangetheory studio we've worked with.
Content Coming From Every Direction
Brand Central, corporate, and outside ad companies all send assets — but none of it is built for your neighborhood, your coaches, or your studio's calendar.
Social Numbers That Don't Fill Classes
Studios are measured on reach and likes while the real number — people walking through the door — goes untracked and unplanned.
Seasonal Dips Nobody Plans For
Every market has months where traffic drops. Without an organic plan in place, those months quietly cost the studio its momentum.
No Owned, Evergreen Library
When the campaign ends, the content disappears. Studios are left restarting instead of building on something they own.
What We Provide Your Studio
Dedicated space in the plan for the things that move members — not just posts.
01
Headshots
Quarterly coach and staff headshots so your team always looks current across the studio, the app, and every local campaign.
02
Special Events
Coverage and promotion for collaborations, community events, and in-studio activations — before, during, and after.
03
Marketing
Local campaigns, paid and organic assets, and monthly content built specifically for your market instead of a national template.
04
Client Journeys & Automations
Follow-up flows, nurture sequences, and automations that turn an inquiry into a booked intro class and a member who stays.
Evergreen Content, Made For You
We want to offer your studio three brand-new videos — content you own that keeps working long after it's posted.
Class Spotlight Films
A high-quality video for any class format you want to push — whether that's a 2G class, a high-intensity ride-style class, or whatever your studio wants more members booking.
Your Studio's Story
A brand film that introduces the story of your specific studio — the people, the neighborhood, and why members keep coming back.
Coach & Team Interviews
We interview each person on your team so every coach has content built on their own merit — or shaped around whatever the studio wants them known for.
Real Studio Content
This is the kind of local, on-brand content we've already been creating with Orangetheory — shot in the studio, built around the people and classes that make your location yours.
See the full case study→Photo Gallery
Studio photography, headshots, and event coverage from our Orangetheory work.
Video Gallery
Vertical-first video built for the platforms your members actually scroll.
The Full Plan
01
Six-Month Internal Strategy
Everything Brand Central, corporate, and the partner marketing company sends your way gets plugged into one internal strategy — built to fill your studio on the platforms you believe will actually do it.
02
Evergreen Video Content
Three brand-new videos your studio owns forever: class spotlights, your studio's story, and individual interviews with every person on your team.
03
LinkedIn & Local Blogs
We write out your LinkedIn posts and local blogs for you — content that brings your surrounding community into the studio and positions your team as local fitness leaders.
04
Social Content Calendar
A content calendar viable for all your upcoming initiatives — built around your studio goals and aligned with what Brand Central is pushing nationally.
Ready to fill your studio?
Let's map out the next six months — built around your studio goals and aligned with Brand Central.
Book a conversation