Wellspring School of Allied Health

Overview

Every Wellspring School of Allied Health campus in America had to run its own campaigns, and the Wichita, Kansas location was stuck. The local team had no clear direction and did not know how to move the business forward. Steeze stepped in with creative direction and a full lead-generation campaign. We produced a fully branded commercial video, built a content system that included professional headshots and social media content, and focused everything on growing enrollments. The result was a 110% increase in clicks on ads and applications through the school's website. A centerpiece of the work was the "Because of You" campaign. Steeze created this campaign to help Wellspring reach people who felt stuck in their current jobs and show them that they could become more than they thought possible. The message was simple: you are not limited to where you are right now. Whether you are working at a tire shop or anywhere else, Wellspring gives you the path to a new career and a better future. The campaign connected emotionally with prospective students and drove real interest in the school's programs.

The Work

The Challenge

• Each Wellspring campus ran its own campaigns, and the Wichita location had become stagnant with no clear direction.
• The local team did not understand how to move forward with marketing and enrollment growth.
• Create a fully branded commercial video that could represent the school and drive action.
• Build a repeatable content system with quarterly headshots and social media assets the school could actually use.
• Develop a campaign that would connect with people who felt stuck in their current jobs and inspire them to pursue a new career.

The Approach