Steeze
    Untamed Athletes case study hero

    Untamed Athletes

    Aim. Train. Change. — almost five years of brand growth for a Wichita youth mentorship nonprofit.

    NONPROFITBRAND GROWTH

    Year

    2022

    Services

    Brand Growth & Long-Term Partnership

    Role

    Branding, Web, Systems & Consulting

    3X

    ORGANIZATIONAL GROWTH SINCE PARTNERING WITH STEEZE MARKETING

    7-10

    EXECUTED EVENTS, INCLUDING A GALA EVENT PARTNERED WITH STEEZE MARKETING BRAND

    10+

    MEDIA CAMPAIGNS EXECUTED THROUGH CONSULTING

    Overview

    Untamed Athletes (Wichita, KS) uses education, movement, and mentorship to fuel the next generation of future leaders. Their rallying cry — Aim. Train. Change. — shows up in everything from athlete training to school-based crisis management programs. As they say it: they're more than a team, they're a wolfpack. Steeze Marketing has worked with Untamed Athletes for almost five years, building their brand from the ground up and growing alongside them every step of the way. In year one, Steeze Marketing started with content and social media, helping Untamed Athletes understand who they were and how to push out content locally. In year two, Steeze Marketing built the first variation of their website — short, sweet, and to the point — so it clearly communicated both the nonprofit mission and the coaching and athletic side of the brand. Since working with Steeze Marketing, Untamed Athletes has 3X'd in growth, with Steeze Marketing's branding and marketing efforts being a big part of that rapid growth. In year four, Steeze Marketing built the third variation of their website, which is the website they currently use today. Along the way, Steeze Marketing helped create all of their branding materials — from apparel and the Untamed merch store to campaign designs and community initiatives like Alpha Grounds. Steeze Marketing also produced their gala video and supported donor and sponsorship materials, bringing the Untamed Athletes story to the big screen for their biggest night of the year.

    The Work

    Untamed Athletes Athlete Training Content
    Athlete Training Content
    Untamed Athletes Alpha Grounds Campaign — Social & Email
    Alpha Grounds Campaign — Social & Email
    Untamed Athletes Brand Content 1Untamed Athletes Brand Content 2Untamed Athletes Brand Content 3Untamed Athletes Brand Content 4Untamed Athletes Brand Content 5Untamed Athletes Brand Content 6
    Brand Content

    The Challenge

    • Translate a mission built on education, movement, and mentorship into a brand people instantly understand.
    • Speak to three very different audiences at once: students and families, schools and districts, and donors and sponsors.
    • Sustain momentum and brand relevance across a five-year growth journey.
    • Evolve the website and systems as programs, partnerships, and sponsorships scaled.
    • Tell the Untamed Athletes story powerfully for their annual gala and donor campaigns.

    The Approach

    • Year one focused on content and social media to help Untamed Athletes understand their voice and reach local audiences.
    • Built a rhythm for posting that matched the energy of the brand and the community.
    • Established the foundation for all later branding and marketing efforts.
    ←All case studies