Hawks Lacrosse
A return-to-roots rebrand and a content system that fills camps and clinics.
SPORTSLACROSSE
Year
2024
Services
Rebrand & Content Systems
Role
Rebrand, Content Systems, Email & Paid Media
1
FULL REBRAND BACK TO THE OLD BRAND
5–6
CLINICS & CAMPS FILLED
Yearly
HYPE VIDEOS & MEDIA DAYS
Overview
Hawks Lacrosse decided to return to its roots. Steeze Marketing fully executed a rebrand back to the old brand based on where the company wanted to go, built a full content system — social media videos, yearly hype videos, and headshot (media) days — and filled clinics and camps through email marketing, ad marketing, and organic marketing.
The Work
The Challenge
- Hawks Lacrosse wanted to return to its original brand identity as the company evolved.
- The team needed a consistent content system — social media videos, yearly hype videos, and headshot days — to keep players, parents, and fans engaged.
- Clinics and camps needed to be filled through email marketing, ad marketing, and organic marketing.
The Approach
- Fully executed a rebrand back to the old brand based on where the company wanted to go.